A promotional event for Target's coupon app Cartwheel, Cartwheelie is a traveling mini mart, popping up at music festivals across the country to get people to see the benefits of saving with Cartwheel by exchanging downloads for travel sized sandwich kits - because we know you spent all your money on the ticket. 

A Little Backstory...

On a trip to Austin, TX during SXSW, my friends and I were faced with a dilemma - we were at Target and needed groceries, but knew that we would not be able to finish them by the time we were leaving Texas, and would not be able to take the leftovers on an airplane. If only mini versions of peanut butter or loaves of bread were made available to us. Thus the idea for Cartwheelie was born. 

The Journey Ahead

Making its way across the country, this mighty mart makes its mark on the biggest music festivals of the American Summer, stopping everywhere from NYC to SEA.

Mart Mood : Summer Steals

Cartwheelie Breakdown : How You Can Save

Choices, choices, choices : Cartwheelie's Travel-sized Treasures

Cartwheelie focuses on providing products at "travel-sized"  that are usually only available full-sized in stores. Camping at a music festival and want to cook eggs in the morning but don't have a way to keep the other 10 cool? Cartwheelie provides. Want to make a sandwich but don't need a whole head of lettuce? Look no further. Each product is prepackaged in recyclable containers to only give what's necessary.

Shop Drawings : How It All Comes Together

The Accessories

Cartwheelie On the Move : Packing Up